#20 | Cory Dean | Lessons As An Early Adopter
Episode Description
Selling fitness isn’t just about workouts—it’s about overcoming a mindset.
Why do people pay more for quick fixes than real results?
In this episode, ATG coach Corey Dean joins me to discuss the psychology behind gym memberships, client hesitations, and what makes fitness a tough but rewarding business.
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00:00 - Introduction
01:07 - Cory’s Journey into Fitness
06:34 - Challenges of Transitioning Careers
11:28 - Starting CrossFit & Opening A Gym
16:18 - Growth and Challenges in the Gym Business
24:36 - Navigating Pricing & Business Mistakes
29:38 - Discovering ATG and Ben Patrick
38:33 - Introducing Industrious Fitness Model
47:28 - Marketing & Growth Challenges Today
52:40 - Future Plans & Growth Goals
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Connect with Cory 👇:
Websites: https://industriousfrisco.com/ & https://atgfrisco.com/
Instagram: https://www.instagram.com/atgfrisco/