#19 | Eric Williams | The REAL Reason Gyms FAIL

Episode Description 

Today, I am joined by Level 3 ATG coach Eric William.

Eric shares how the Athletics Truth Group (ATG) is rewriting the rules of strength and pain-free movement and reinventing the boutique fitness business model.

Join me as Eric explains the problems with the current fitness model and what coaches can do to create profitable, impactful businesses.

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00:00 - Introduction

02:20 - Growing Up & Entering Fitness 

08:31 - Headaches of The Gym Business 

12:25 - ATG’s Vision 

19:54 - ATG’s Value As A Brand 

27:47 - ATG’s Value Proposition 

36:28 - Mindset for Coaches & Trainers 

41:28 - Future of Business Model 

48:42 - Looking Ahead  

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Connect with Eric 👇:

Website: https://bulletproofmotion.com/

LinkedIn: https://www.linkedin.com/in/eric-williams-30167057/

Instagram:  https://www.instagram.com/ericwilliams195/

YouTube: https://www.youtube.com/channel/UCxQn-ASNy5t0FOMSVIFhSYg

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